Who else but the lovely Hermoine Granger is the new face of Lancome!

 I was pretty surprised considering I always associated Lancome with mature women. I guess with their recent Spring 2011 collection and bringing on Emma Watson, they're really looking for a change in direction and a shift in target audience. Smart move, but will it work?

It seems to me that even with a fresh face brought on, without a change in products they won't see a lot of younger folks flocking to their counters. I like Emma, but unless i'm wowed by Lancome's products I don't see myself dropping the dollars for their goods.

We'll see...Maybe Lancome has more tricks up their sleeves...